Earned Media Coverage

Authors, attorneys, health experts, entrepreneurs, and other professionals have stories and expertise worth sharing. I help get those stories in front of the right journalists, producers, and audiences through targeted media outreach. Smart, personalized PR without the big agency fees or long-term retainers.

I help you find your angle, sharpen your point of view, shape it into something people actually care about, and decide where it will get the most reach and response.

One spokesperson isn't enough anymore. The organizations that stand out have multiple voices, each with a distinct point of view and the credibility to back it up. I build and identify those voices so when media is looking, they find your experts. 

When a difficult situation becomes public, what you say, how you say it, and when you respond can make all the difference. I help businesses, organizations, and individuals navigate sensitive situations, manage media inquiries, and develop clear, thoughtful messaging when the stakes are high. Sometimes the smartest response is knowing when not to respond at all.

Know your message well enough so it holds up anywhere: on a podcast, on a stage, in an interview, or online.
And just as important: knowing what not to say.

The best stories don't just get told, they get experienced. 

I concept and shape events that attract attention, generate coverage, and give people a reason to show up and talk about it before, during, and after.